Brief
Make a complex proposition about user control, privacy and digital value clear and recognisable at a glance.
All work
Digital product design
SoApp
A social platform that puts the user back in control of their data.
Visual identity and website design for SoApp, a next-generation social platform where users own and value their digital footprint.
UX/UI designVisual identityWeb designDesign system
Solution
A design system, clear information architecture and distinctive visuals create a trustworthy product presence without a development phase.
Solution
Key actions
A design system, clear information architecture and distinctive visuals create a trustworthy product presence without a development phase.
Understand the platform idea
Explore user control
Review product screens
Explore features
Assess the visual direction
Screens and use cases
Delivery
UX/UI design · Visual identity
UX/UI design
Understand the platform idea
Visual identity
Explore user control
Web design
Review product screens
Design system
Explore features
Prototyping
Assess the visual direction
Delivered result
The design gives SoApp a clear product story and visual foundation for future development.
Delivery
- UX/UI design
- Visual identity
- Web design
- Design system
- Prototyping
Project facts
SoApp
- Category
- Digital product design
- GoMedia role
- GoMedia participated throughout the project.
- Scope
- UX/UI design
- Visual identity
- Web design
- Design system
SoApp — Discuss a project
Briefly describe the goal, users, current solution and required functions. The first conversation will clarify the open questions and what discovery is needed before an estimate.
